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Empirical audience research reveals how viewers are responding to the significant transformations in television brought about by digital technologies since the early 2000s. The book examines audience attitudes towards these changes and investigates the evolving definition of 'television' within a multiplatform media environment. It offers insights into the implications of these shifts for both content creators and consumers in the contemporary media landscape.
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Transmedia Television, Elizabeth Evans
- Language
- Released
- 2013
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- (Paperback)
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