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Exploring the intricacies of pricing strategies, this book reveals how businesses can optimize profits beyond traditional single pricing. It examines various approaches like price discrimination, bundling, and dynamic pricing, demonstrating that effectiveness depends on specific conditions. Through real-world examples, such as Walmart's membership model and Suddenlink's service offerings, the authors illustrate the complexities of pricing in different contexts. The integration of microeconomic theory provides valuable insights for determining successful pricing strategies tailored to unique situations.
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Innovative Pricing Strategies to Increase Profi ts, Daniel Marburger
- Language
- Released
- 2012
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- (Paperback)
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