International synergy management: A strategic approach for raising efficiencies in the cross-border interaction process

More about the book

The book explores the complexities of global economic integration, highlighting how corporations must navigate both the opportunities and challenges of international business. It delves into the necessity for companies to leverage cross-border interactions for profit while addressing the increased demands that come with operating in diverse markets. The balance between potential synergies and the challenges posed by the international landscape is a central theme, offering insights for businesses aiming to thrive in a globalized economy.