How to Start a Home-Based Public Relations Business

More about the book

Focusing on establishing a home-based public relations business, this comprehensive guide covers essential topics such as generalization versus specialization, financial management, and ethical practices. It provides insights into building client relationships, developing a business identity, and effective marketing strategies. Each chapter offers practical tools like checklists, worksheets, and real-world interviews to aid both newcomers and experienced professionals in creating a successful PR venture from home.