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Focusing on the shift in customer dynamics, this summary of Glen Urban's work emphasizes the importance of advocacy in business. It outlines strategies for companies to transition from merely relating to customers to actively advocating for their needs and preferences. By leveraging customer power, businesses can enhance loyalty and drive profits. The blueprint provided serves as a guide for organizations aiming to thrive in a market where customer influence is paramount.
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Summary: Don't Just Relate - Advocate, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Don't Just Relate - Advocate
- Subtitle
- Review and Analysis of Urban's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511044414
- Category
- Business and Economics
- Description
- Focusing on the shift in customer dynamics, this summary of Glen Urban's work emphasizes the importance of advocacy in business. It outlines strategies for companies to transition from merely relating to customers to actively advocating for their needs and preferences. By leveraging customer power, businesses can enhance loyalty and drive profits. The blueprint provided serves as a guide for organizations aiming to thrive in a market where customer influence is paramount.