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- Pages
- 286 pages
- Reading time
- 11 hours
More about the book
The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the resilience of media companies in the face of legislative efforts to limit language mixing, illustrating the ongoing tension between cultural preservation and global marketing strategies.
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Marketing Identities Through Language, E. Martin
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Identities Through Language
- Subtitle
- English and Global Imagery in French Advertising
- Language
- English
- Authors
- E. Martin
- Publisher
- Springer Nature Singapore
- Released
- 2005
- Format
- Hardcover
- Pages
- 286
- ISBN13
- 9781403949844
- Description
- The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the resilience of media companies in the face of legislative efforts to limit language mixing, illustrating the ongoing tension between cultural preservation and global marketing strategies.