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Journey to the Emerald City
Achieve a Competitive Edge by Creating a Culture of Accountability
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Focusing on the connection between corporate culture and performance, this book offers a transformative program for leaders to reshape entrenched behaviors. It emphasizes the importance of understanding the underlying reasons for employee actions and presents a step-by-step model to facilitate cultural change. Through success stories, it illustrates how leaders can create experiences that influence beliefs and drive actions, ultimately leading to a significant competitive advantage for the organization.
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Journey to the Emerald City, Roger Connors, Tom Smith
- Language
- Released
- 2002
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- Title
- Journey to the Emerald City
- Subtitle
- Achieve a Competitive Edge by Creating a Culture of Accountability
- Language
- English
- Authors
- Roger Connors, Tom Smith
- Publisher
- Penguin Publishing Group
- Released
- 2002
- Format
- Paperback
- Pages
- 258
- ISBN13
- 9780735203587
- Category
- Business and Economics
- Description
- Focusing on the connection between corporate culture and performance, this book offers a transformative program for leaders to reshape entrenched behaviors. It emphasizes the importance of understanding the underlying reasons for employee actions and presents a step-by-step model to facilitate cultural change. Through success stories, it illustrates how leaders can create experiences that influence beliefs and drive actions, ultimately leading to a significant competitive advantage for the organization.