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Focusing on strategies for market creation, this book guides executives and managers in emulating the success of industry leaders like Microsoft, FedEx, and AOL. It provides insights into innovative approaches that can help businesses not only enter but also dominate new markets, offering practical advice for achieving remarkable growth and competitive advantage.
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Creating and Dominating New Markets, Rainer-Peter Meyer
- Language
- Released
- 2006
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- (Paperback)
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