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Creating the Strategy

Winning and Keeping Customers in B2B Markets

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  • 248 pages
  • 9 hours of reading

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Focusing on the essential components of business strategy, this guide integrates B2B marketing theory and sales management techniques. It offers practical insights and tools for developing effective strategies, making it a valuable resource for professionals looking to enhance their understanding and application of strategic concepts in a business context.

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Creating the Strategy, Rennie Gould

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Released
2012
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