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Exploring the intersection of sports and technology, this book delves into the innovation process within the sports industry. It examines how technological advancements are developed and integrated, highlighting various types of innovations from incremental to radical. By focusing on product, process, and service innovations, it provides valuable insights for researchers, enthusiasts, and practitioners looking to leverage technology for competitive advantage in sports. This unique perspective makes it one of the first comprehensive studies on sports technology and innovation.
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Sports Technology and Innovation, Vanessa Ratten
- Language
- Released
- 2019
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- (Hardcover)
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