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Focusing on practical applications, this comprehensive guide equips students with essential tools to measure digital activity and leverage data for marketing strategies. It uniquely introduces analytics platforms through a marketing lens, making it the first text of its kind. The book aims to enhance understanding and implementation of best practices in digital marketing analytics.
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Digital Analytics for Marketing, Marshall Sponder, Gohar F. Khan
- Language
- Released
- 2017
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- (Paperback)
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