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Focusing on the innovative strategies behind his success, David Falk, a leading basketball superagent, reveals how he negotiated groundbreaking contracts for NBA legends like Michael Jordan and Alonzo Mourning. With a record of representing numerous first-round draft selections and All-Stars, he shares insider insights into his transformative role in shaping the NBA's salary structure and branding top players. Falk's experiences highlight the evolution of basketball into a multibillion-dollar industry, providing a unique perspective on sports management and marketing.
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The Bald Truth, David Falk
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Bald Truth
- Language
- English
- Authors
- David Falk
- Publisher
- Gallery Books
- Released
- 2010
- Format
- Paperback
- Pages
- 384
- ISBN13
- 9781416584391
- Category
- Business and Economics
- Description
- Focusing on the innovative strategies behind his success, David Falk, a leading basketball superagent, reveals how he negotiated groundbreaking contracts for NBA legends like Michael Jordan and Alonzo Mourning. With a record of representing numerous first-round draft selections and All-Stars, he shares insider insights into his transformative role in shaping the NBA's salary structure and branding top players. Falk's experiences highlight the evolution of basketball into a multibillion-dollar industry, providing a unique perspective on sports management and marketing.