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Exploring the strategies of latecomers in competitive markets, this summary delves into how companies can leverage will and vision to achieve market dominance. It highlights key case studies and insights on innovation, adaptability, and the importance of understanding customer needs. The authors emphasize the role of strategic planning and execution in overcoming initial disadvantages, making it a crucial read for business leaders and marketers aiming to navigate and succeed in challenging environments.
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Summary: Will and Vision, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Will and Vision
- Subtitle
- Review and Analysis of Tellis and Golder's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511043172
- Category
- Business and Economics
- Description
- Exploring the strategies of latecomers in competitive markets, this summary delves into how companies can leverage will and vision to achieve market dominance. It highlights key case studies and insights on innovation, adaptability, and the importance of understanding customer needs. The authors emphasize the role of strategic planning and execution in overcoming initial disadvantages, making it a crucial read for business leaders and marketers aiming to navigate and succeed in challenging environments.