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- Pages
- 336 pages
- Reading time
- 12 hours
More about the book
Examining advertising as a business and social institution, the book offers a critical perspective on its role in society. Rather than succumbing to moral outrage or conspiracy theories, it provides a balanced analysis within a sociological and historical context. The author argues that advertising's significance and effectiveness are often overstated by both supporters and detractors, revealing a more nuanced understanding of its impact on modern culture.
Book purchase
Advertising, The Uneasy Persuasion, Michael Schudson
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Advertising, The Uneasy Persuasion
- Subtitle
- Its Dubious Impact on American Society
- Language
- English
- Authors
- Michael Schudson
- Publisher
- Taylor & Francis
- Released
- 2013
- Format
- Hardcover
- Pages
- 336
- ISBN13
- 9780415817936
- Description
- Examining advertising as a business and social institution, the book offers a critical perspective on its role in society. Rather than succumbing to moral outrage or conspiracy theories, it provides a balanced analysis within a sociological and historical context. The author argues that advertising's significance and effectiveness are often overstated by both supporters and detractors, revealing a more nuanced understanding of its impact on modern culture.