Impact and effects of innovations in the financial industry in Germany

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The impact of the internet and digitalization on the financial services industry in Germany is explored through the rise of FinTechs, which leverage innovative technologies to challenge traditional banks. This thesis analyzes the dynamic market environment created by these start-ups, highlighting their focus on customer needs and ability to address market gaps, particularly for small and medium enterprises. It emphasizes the need for comprehensive data on market size and structure to understand the innovative potential of FinTech business models and their implications for established financial institutions.