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Focusing on the impact of social media, this book highlights its role in making sustainability a central societal issue. It serves as a valuable resource for communication and marketing professionals, offering insights into effective strategies. Additionally, it functions as a textbook for the emerging discipline of sustainability communication in higher education, bridging theory and practical application in a rapidly evolving field.
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Trust Inc., Matthew Yeomans
- Language
- Released
- 2018
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- Title
- Trust Inc.
- Subtitle
- How Business Wins Respect in a Social Media Age
- Language
- English
- Authors
- Matthew Yeomans
- Publisher
- Taylor & Francis Ltd
- Publisher
- 2018
- Format
- Paperback
- Pages
- 174
- ISBN13
- 9781783537488
- Category
- Business and Economics
- Description
- Focusing on the impact of social media, this book highlights its role in making sustainability a central societal issue. It serves as a valuable resource for communication and marketing professionals, offering insights into effective strategies. Additionally, it functions as a textbook for the emerging discipline of sustainability communication in higher education, bridging theory and practical application in a rapidly evolving field.