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Hunting for Airport Revenue Optimization
Facing New Challenges in Airport Retail Development Using the Example of Copenhagen Airport
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Focusing on the challenges and trends in airport retail, this thesis examines Copenhagen Airport as a case study. It highlights the increasing cost pressures faced by European airports and the necessity for operators to explore new revenue sources, particularly within the non-aviation sector. The research identifies travel retail as a significant opportunity for profitability, yet it also uncovers hurdles such as competition from airline retail and online sales that complicate the landscape for airport retailers.
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Hunting for Airport Revenue Optimization, Sebastian Wagner
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Hunting for Airport Revenue Optimization
- Subtitle
- Facing New Challenges in Airport Retail Development Using the Example of Copenhagen Airport
- Language
- English
- Authors
- Sebastian Wagner
- Publisher
- GRIN Verlag
- Released
- 2015
- Format
- Paperback
- Pages
- 132
- ISBN13
- 9783656859147
- Category
- Business and Economics
- Description
- Focusing on the challenges and trends in airport retail, this thesis examines Copenhagen Airport as a case study. It highlights the increasing cost pressures faced by European airports and the necessity for operators to explore new revenue sources, particularly within the non-aviation sector. The research identifies travel retail as a significant opportunity for profitability, yet it also uncovers hurdles such as competition from airline retail and online sales that complicate the landscape for airport retailers.