Merriam's Guide to Naming

More about the book

Effective naming is crucial for branding success, and this guide offers practical strategies and real-world examples to simplify the process. It covers essential criteria for a great name, debunks common misconceptions, and provides a structured approach to creating, evaluating, and implementing names. Additionally, it addresses challenges like domain names and the relationship between company and product names, offering tools for both small startups and large corporations. This resource aims to streamline the naming process while avoiding costly mistakes.