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The book explores the dual nature of storytelling within organizations, focusing on both the narratives created by the organization and those shared by its members. It offers a comprehensive analysis of existing literature on narratives and storytelling while presenting an extensive empirical case study from an American banking institution, highlighting the practical applications and implications of storytelling in a corporate context.
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Storytelling in Organizations, Kenneth A. Loparo
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Storytelling in Organizations
- Subtitle
- From Theory to Empirical Research
- Language
- English
- Authors
- Kenneth A. Loparo
- Publisher
- Palgrave Macmillan UK
- Released
- 2009
- Format
- Paperback
- Pages
- 228
- ISBN13
- 9781349311651
- Category
- Business and Economics
- Description
- The book explores the dual nature of storytelling within organizations, focusing on both the narratives created by the organization and those shared by its members. It offers a comprehensive analysis of existing literature on narratives and storytelling while presenting an extensive empirical case study from an American banking institution, highlighting the practical applications and implications of storytelling in a corporate context.