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e-Economy

Rhetoric or Business Reality?

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Pages: 248 pages
Reading time: 9 hours

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The book critically examines the shift from the initial excitement of the network economy to a more skeptical view of information and communication technology (ICT) as a driver of innovative business models. It encourages reflection on the previous e-economy hype and suggests a forward-looking perspective that embraces more realistic opportunities in the digital landscape. Through this analysis, it aims to guide readers toward understanding the true potential of ICT in shaping future business practices.

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e-Economy, Leslie Budd, Bethany Campbell

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Released: 2004
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Title: e-Economy
Subtitle: Rhetoric or Business Reality?
Language: English
Authors: Leslie Budd, Bethany Campbell
Publisher: Taylor & Francis Ltd (Sales)
Released: 2004
Format: Hardcover
Pages: 248
ISBN13: 9780415339544
Tags: Business and Economics, Political Science & Politics
Description: The book critically examines the shift from the initial excitement of the network economy to a more skeptical view of information and communication technology (ICT) as a driver of innovative business models. It encourages reflection on the previous e-economy hype and suggests a forward-looking perspective that embraces more realistic opportunities in the digital landscape. Through this analysis, it aims to guide readers toward understanding the true potential of ICT in shaping future business practices.