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Focusing on the intersection of packaging design and consumer psychology, this book explores the differing approaches of premium and mass brands. It delves into packaging techniques and the psychological factors influencing consumer choices, revealing how standard pack designs serve as a foundation for brand differentiation. The study highlights the importance of customization through special decorations and finishes, providing insights into how these elements target specific user markets effectively.
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Innovative Packaging Design for Fast Moving Consumer Goods, Gisli Thorsteinsson, Tom Page
- Language
- Released
- 2010
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- (Paperback)
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