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Focusing on successful advertising practices, this comprehensive handbook covers essential topics such as agency operations, creativity, media planning, and specialty advertising. It serves as an authoritative resource for understanding the intricacies of the advertising industry, providing insights into effective strategies and operational frameworks.
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The Advertising Business, John Philip Jones
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Advertising Business
- Subtitle
- Operations, Creativity, Media Planning, Integrated Communications
- Language
- English
- Authors
- John Philip Jones
- Publisher
- Sage Publications, Inc
- Released
- 1999
- Format
- Paperback
- Pages
- 562
- ISBN13
- 9780761912392
- Category
- Theatre / Drama
- Description
- Focusing on successful advertising practices, this comprehensive handbook covers essential topics such as agency operations, creativity, media planning, and specialty advertising. It serves as an authoritative resource for understanding the intricacies of the advertising industry, providing insights into effective strategies and operational frameworks.