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The Advertising Business
Operations, Creativity, Media Planning, Integrated Communications
Authors
562 pages
More about the book
Focusing on successful advertising practices, this comprehensive handbook covers essential topics such as agency operations, creativity, media planning, and specialty advertising. It serves as an authoritative resource for understanding the intricacies of the advertising industry, providing insights into effective strategies and operational frameworks.
Book variant
1999, paperbackBook purchase
The book is currently out of stock.