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The Advertising Business

Operations, Creativity, Media Planning, Integrated Communications

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  • 562 pages
  • 20 hours of reading

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Focusing on successful advertising practices, this comprehensive handbook covers essential topics such as agency operations, creativity, media planning, and specialty advertising. It serves as an authoritative resource for understanding the intricacies of the advertising industry, providing insights into effective strategies and operational frameworks.

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The Advertising Business, John Philip Jones

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Released
1999
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(Paperback)
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