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Focusing on innovative storytelling, this summary of Joe Pulizzi's work emphasizes the importance of creating valuable content that engages customers rather than traditional marketing tactics. It outlines strategies for breaking through the noise in a crowded market, highlighting how effective content marketing can foster deeper connections with audiences. Readers will learn practical techniques to develop a distinctive brand narrative that resonates and drives customer loyalty.
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Summary: Epic Content Marketing, Businessnews Publishing
- Language
- Released
- 2016
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- (Paperback)
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