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Focusing on the practical aspects of wine marketing, this guide combines theoretical insights with actionable strategies. Each chapter provides invaluable features designed to enhance understanding and application of marketing principles in the wine industry. The book aims to equip readers with the tools necessary to effectively market wine, making it a valuable resource for both beginners and experienced professionals in the field.
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Wine Marketing, C. Michael Hall, Richard Mitchell
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Wine Marketing
- Language
- English
- Authors
- C. Michael Hall, Richard Mitchell
- Publisher
- Taylor & Francis Ltd
- Released
- 2007
- Format
- Paperback
- Pages
- 376
- ISBN13
- 9780750654203
- Category
- Business and Economics
- Description
- Focusing on the practical aspects of wine marketing, this guide combines theoretical insights with actionable strategies. Each chapter provides invaluable features designed to enhance understanding and application of marketing principles in the wine industry. The book aims to equip readers with the tools necessary to effectively market wine, making it a valuable resource for both beginners and experienced professionals in the field.