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Focusing on the shift toward 'green' marketing, this volume presents extensive case studies that offer fresh insights into contemporary marketing strategies. It examines the motivations behind eco-friendly branding and its impact on consumer behavior, providing a critical analysis of how businesses can authentically engage with sustainability. The book highlights the complexities and challenges of implementing green marketing effectively in today's marketplace.
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Marketing, Morality and the Natural Environment, Andrew Crane
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing, Morality and the Natural Environment
- Language
- English
- Authors
- Andrew Crane
- Publisher
- Taylor & Francis
- Released
- 2007
- Format
- Paperback
- Pages
- 218
- ISBN13
- 9780415439619
- Category
- Old adverts, Ecology
- Description
- Focusing on the shift toward 'green' marketing, this volume presents extensive case studies that offer fresh insights into contemporary marketing strategies. It examines the motivations behind eco-friendly branding and its impact on consumer behavior, providing a critical analysis of how businesses can authentically engage with sustainability. The book highlights the complexities and challenges of implementing green marketing effectively in today's marketplace.