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Brand equity serves as a critical reference point for assessing a company's success in a competitive global market filled with similar products. This seminar paper explores the concept of brand equity, detailing its creation, measurement, and maintenance. It offers a thorough examination of how brand equity can influence business outcomes, making it an essential read for those interested in understanding its impact on business economics.
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Creating Brand Equity, anonym
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- Released
- 2021
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- (Paperback)
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