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The book explores the evolving profile of high-tech consumers and their future needs and preferences. Allan Reddy and his team analyze current research to inform effective marketing strategies tailored to this demographic. By employing a multi-specialist perspective, they provide a comprehensive understanding of the subject, making it essential reading for professional marketers, academics, and strategists in the high-tech industry. It serves as a valuable resource for those looking to navigate the complexities of consumer behavior in a rapidly changing market.
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The Emerging High-Tech Consumer, unknown
- Language
- Released
- 1997
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- Title
- The Emerging High-Tech Consumer
- Subtitle
- A Market Profile and Marketing Strategy Implications
- Language
- English
- Authors
- unknown
- Publisher
- Praeger
- Publisher
- 1997
- Format
- Hardcover
- Pages
- 178
- ISBN13
- 9781567200720
- Category
- Business and Economics
- Description
- The book explores the evolving profile of high-tech consumers and their future needs and preferences. Allan Reddy and his team analyze current research to inform effective marketing strategies tailored to this demographic. By employing a multi-specialist perspective, they provide a comprehensive understanding of the subject, making it essential reading for professional marketers, academics, and strategists in the high-tech industry. It serves as a valuable resource for those looking to navigate the complexities of consumer behavior in a rapidly changing market.