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Parameters
- Pages
- 244 pages
- Reading time
- 9 hours
More about the book
The book explores the evolving concept of cultural identity in affluent societies, where individuals increasingly select elements from a global cultural marketplace. It questions whether traditional roots and cultural affiliations can still be considered essential when they become mere consumer choices. Through this examination, the author delves into the implications of globalization on personal identity and the authenticity of cultural belonging in contemporary life.
Book purchase
Global Culture/Individual Identity, Gordon Mathews
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Global Culture/Individual Identity
- Subtitle
- Searching for Home in the Cultural Supermarket
- Language
- English
- Authors
- Gordon Mathews
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2000
- Format
- Hardcover
- Pages
- 244
- ISBN13
- 9780415206150
- Description
- The book explores the evolving concept of cultural identity in affluent societies, where individuals increasingly select elements from a global cultural marketplace. It questions whether traditional roots and cultural affiliations can still be considered essential when they become mere consumer choices. Through this examination, the author delves into the implications of globalization on personal identity and the authenticity of cultural belonging in contemporary life.