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The book highlights Claude Hopkins, a pioneering marketing expert who achieved remarkable financial success in 1907, earning the equivalent of over $25 million today while working for an advertising firm. It delves into his innovative strategies and contributions to the field of advertising, showcasing his genius and influence on modern marketing practices.
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How to be a Marketing Genius, Tony Melvin
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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