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The Experience Effect
Engage Your Customers with a Consistent and Memorable Brand Experience
Authors
242 pages
More about the book
Exploring the psychology behind consumer purchasing decisions, this book delves into the importance of creating memorable experiences that foster brand loyalty. It emphasizes the need for companies to go beyond merely selling products and services, highlighting strategies to enhance customer engagement and encourage repeat business through the experience effect.
Book variant
2010, paperbackBook purchase
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