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Focusing on the intersection of media and commerce, the author draws from extensive experience in both the media industry and academia to critique the influence of commercial demands on American media's content and structure. The exploration emphasizes the need for a more balanced approach, arguing against leaving the future of media solely to market forces.
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Commercial Culture, Leo Bogart
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Commercial Culture
- Subtitle
- The Media System and the Public Interest
- Language
- English
- Authors
- Leo Bogart
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2018
- Format
- Hardcover
- Pages
- 416
- ISBN13
- 9781138520790
- Category
- Social sciences
- Description
- Focusing on the intersection of media and commerce, the author draws from extensive experience in both the media industry and academia to critique the influence of commercial demands on American media's content and structure. The exploration emphasizes the need for a more balanced approach, arguing against leaving the future of media solely to market forces.