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This essential summary explores the strategies outlined by Halligan and Shah for attracting customers through inbound marketing techniques. It emphasizes the importance of creating valuable content and utilizing platforms like Google and social media to enhance visibility. The book provides insights into how businesses can effectively engage their audience and convert them into loyal customers, focusing on the shift from traditional marketing to a more customer-centric approach in the digital age.
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Summary: Inbound Marketing, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Inbound Marketing
- Subtitle
- Review and Analysis of Halligan and Shah's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511046326
- Category
- Business and Economics
- Description
- This essential summary explores the strategies outlined by Halligan and Shah for attracting customers through inbound marketing techniques. It emphasizes the importance of creating valuable content and utilizing platforms like Google and social media to enhance visibility. The book provides insights into how businesses can effectively engage their audience and convert them into loyal customers, focusing on the shift from traditional marketing to a more customer-centric approach in the digital age.