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Market Segmentation Success

Making It Happen!

Authors

204 pages

More about the book

Focusing on practical strategies, this guide provides insights into market segmentation and target market selection. It addresses common challenges with best practices and real-world case studies, making it accessible for professionals seeking effective solutions. The easy-to-read format ensures that readers can quickly grasp essential concepts to enhance their marketing efforts.

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ISBN
9780789029188

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Book variant

2008, paperback

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