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Focusing on practical strategies, this guide provides insights into market segmentation and target market selection. It addresses common challenges with best practices and real-world case studies, making it accessible for professionals seeking effective solutions. The easy-to-read format ensures that readers can quickly grasp essential concepts to enhance their marketing efforts.
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Market Segmentation Success, Sally Dibb, Lyndon Simkin
- Language
- Released
- 2008
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- (Paperback)
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