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Market Segmentation Success
Making It Happen!
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Focusing on practical strategies, this guide provides insights into market segmentation and target market selection. It addresses common challenges with best practices and real-world case studies, making it accessible for professionals seeking effective solutions. The easy-to-read format ensures that readers can quickly grasp essential concepts to enhance their marketing efforts.
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Market Segmentation Success, Sally Dibb, Lyndon Simkin
- Language
- Released
- 2008
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- Title
- Market Segmentation Success
- Subtitle
- Making It Happen!
- Language
- English
- Authors
- Sally Dibb, Lyndon Simkin
- Publisher
- Taylor & Francis
- Released
- 2008
- Format
- Paperback
- Pages
- 204
- ISBN13
- 9780789029188
- Category
- Business and Economics, Marketing and PR
- Description
- Focusing on practical strategies, this guide provides insights into market segmentation and target market selection. It addresses common challenges with best practices and real-world case studies, making it accessible for professionals seeking effective solutions. The easy-to-read format ensures that readers can quickly grasp essential concepts to enhance their marketing efforts.