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Exploring the concept of niche markets, this summary delves into how businesses can thrive by catering to a diverse range of products rather than focusing solely on mainstream hits. It highlights the shift in consumer behavior driven by the internet, allowing for the profitability of less popular items. The summary emphasizes the implications for retailers, content creators, and marketers in leveraging the long tail to maximize sales and reach a wider audience.
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Summary: The Long Tail, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: The Long Tail
- Subtitle
- Review and Analysis of Anderson's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511048931
- Category
- Business and Economics
- Description
- Exploring the concept of niche markets, this summary delves into how businesses can thrive by catering to a diverse range of products rather than focusing solely on mainstream hits. It highlights the shift in consumer behavior driven by the internet, allowing for the profitability of less popular items. The summary emphasizes the implications for retailers, content creators, and marketers in leveraging the long tail to maximize sales and reach a wider audience.