Got Your Attention?

More about the book

In a world overwhelmed by information, capturing attention quickly is crucial. Sam Horn, a bestselling author and communication strategist, presents her eight-stage INTRIGUE process designed to foster engaging two-way interactions. This approach replaces lengthy, dull communications with concise and impactful exchanges, making it essential for executives, entrepreneurs, and nonprofit leaders aiming to build meaningful relationships. The book offers innovative strategies to gain respect and motivate action, likening its insights to a modern take on classic relationship-building principles.