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Living the Brand

How to Transform Every Member of Your Organization Into a Brand Champion

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Nicholas Ind

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Pages: 210 pages
Reading time: 8 hours

Leadership

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Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.

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Living the Brand, Nicholas Ind

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Released: 2007
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Title: Living the Brand
Subtitle: How to Transform Every Member of Your Organization Into a Brand Champion
Language: English
Authors: Nicholas Ind
Publisher: Kogan Page
Released: 2007
Format: Hardcover
Pages: 210
ISBN13: 9780749450830
Tags: Leadership
Rating: 3.3 out of 5
Description: Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.