Summary: Getting Bigger by Growing Smaller

The book presents an innovative approach to corporate growth, advocating for businesses to focus on smaller, more manageable segments rather than pursuing broad expansion. It emphasizes the importance of agility, customer intimacy, and niche markets in fostering sustainable growth. By prioritizing quality and efficiency over sheer size, companies can adapt to changing environments and enhance their competitive edge. Schuman provides practical strategies and insights for leaders looking to implement this transformative growth model in their organizations.