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Focusing on the critical need for a strategic marketing plan, this guide addresses the high failure rates of small to medium-sized businesses due to inadequate marketing strategies. It combines narrative marketing theory with practical workbook exercises, enabling owners and marketing staff to create a customized marketing plan. The book covers essential components such as refining the company's mission, setting goals, implementing tactics, and budgeting, providing a comprehensive framework designed to foster business growth and sustainability.
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Strategic Marketing Planning for the Small to Medium Sized Business, David Anderson
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Strategic Marketing Planning for the Small to Medium Sized Business
- Subtitle
- Writing a Marketing Plan
- Language
- English
- Authors
- David Anderson
- Publisher
- Business Expert Press
- Released
- 2012
- Format
- Paperback
- Pages
- 114
- ISBN13
- 9781606493731
- Category
- Business and Economics
- Description
- Focusing on the critical need for a strategic marketing plan, this guide addresses the high failure rates of small to medium-sized businesses due to inadequate marketing strategies. It combines narrative marketing theory with practical workbook exercises, enabling owners and marketing staff to create a customized marketing plan. The book covers essential components such as refining the company's mission, setting goals, implementing tactics, and budgeting, providing a comprehensive framework designed to foster business growth and sustainability.