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Focusing on two decades of television audience research, the book explores the impact of ethnographic methods on understanding viewer behavior. It highlights the shift towards studying "ordinary people" through interviews and participant observations, alongside textual analysis of television shows. This approach, celebrated by Stuart Hall, marks a significant evolution in audience research, emphasizing the complex relationship between viewers and media content.
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Studying Audiences, Virginia Nightingale
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Studying Audiences
- Subtitle
- The Shock of the Real
- Language
- English
- Authors
- Virginia Nightingale
- Publisher
- Routledge
- Released
- 1996
- Format
- Hardcover
- Pages
- 184
- ISBN13
- 9780415024471
- Category
- History
- Description
- Focusing on two decades of television audience research, the book explores the impact of ethnographic methods on understanding viewer behavior. It highlights the shift towards studying "ordinary people" through interviews and participant observations, alongside textual analysis of television shows. This approach, celebrated by Stuart Hall, marks a significant evolution in audience research, emphasizing the complex relationship between viewers and media content.