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More about the book

Matt Roach, a creative director at a leading advertising agency, has a career filled with high-profile collaborations and unique experiences. His journey includes working on the West Africa Ebola epidemic alongside Idris Elba and crafting comedy for Stoptober with renowned comedians like Bill Bailey and Al Murray. This book offers an insider's perspective on the advertising world and the creative process, showcasing Roach's wit and the diverse challenges he has faced throughout his career.