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Quest for the Perfect Strawberry

A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation

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Pages
232 pages
Reading time
9 hours

More about the book

Offering unique insights from years of insider experience, this book delves into marketing strategies within the strawberry industry. It presents previously unavailable information that is essential for anyone interested in understanding the intricacies of this market.

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Quest for the Perfect Strawberry, Herbert Baum

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Released
2005
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(Hardcover with dust jacket)
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