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Sales and Marketing Channels
How to Build and Manage Distribution Strategy
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This book offers a comprehensive economic framework for effectively bringing products and services to market, emphasizing a multi-sector approach to distribution strategy. It provides insights into various industries, equipping readers with the tools to navigate the complexities of market distribution and optimize their strategies for success.
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Sales and Marketing Channels, Julian Dent, Michael White
- Language
- Released
- 2018
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- Title
- Sales and Marketing Channels
- Subtitle
- How to Build and Manage Distribution Strategy
- Language
- English
- Authors
- Julian Dent, Michael White
- Publisher
- Kogan Page
- Released
- 2018
- Format
- Paperback
- Pages
- 384
- ISBN13
- 9780749482145
- Category
- Business and Economics
- Description
- This book offers a comprehensive economic framework for effectively bringing products and services to market, emphasizing a multi-sector approach to distribution strategy. It provides insights into various industries, equipping readers with the tools to navigate the complexities of market distribution and optimize their strategies for success.