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Proactive crisis management is the central theme of this guide, where Burnett introduces a systematic approach for managers across various organizations. He presents crises on a continuum, ranging from minor incidents to major catastrophes, allowing for a universal framework applicable to any business. This matrix enables leaders to navigate crises more effectively and with increased agility, enhancing their overall crisis handling capabilities.
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Managing Business Crises, John Burnett
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Managing Business Crises
- Subtitle
- From Anticipation to Implementation
- Language
- English
- Authors
- John Burnett
- Publisher
- Praeger
- Released
- 2002
- Format
- Hardcover
- Pages
- 230
- ISBN13
- 9781567204049
- Category
- Business and Economics
- Description
- Proactive crisis management is the central theme of this guide, where Burnett introduces a systematic approach for managers across various organizations. He presents crises on a continuum, ranging from minor incidents to major catastrophes, allowing for a universal framework applicable to any business. This matrix enables leaders to navigate crises more effectively and with increased agility, enhancing their overall crisis handling capabilities.