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The Aha! Moment
A Scientist's Take on Creativity
Authors
280 pages
More about the book
Exploring the concept of absurdity, this book delves into how embracing seemingly ridiculous ideas can lead to unexpected benefits and insights. Through a blend of humor and analysis, it encourages readers to reconsider their perceptions of logic and practicality, suggesting that unconventional thinking can foster creativity and innovation. Jones presents compelling examples and arguments that challenge the conventional wisdom surrounding serious ideas, ultimately advocating for a more open-minded approach to problem-solving.
Book variant
2012, hardcover
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