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The Aha! Moment

A Scientist's Take on Creativity

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280 pages

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Exploring the concept of absurdity, this book delves into how embracing seemingly ridiculous ideas can lead to unexpected benefits and insights. Through a blend of humor and analysis, it encourages readers to reconsider their perceptions of logic and practicality, suggesting that unconventional thinking can foster creativity and innovation. Jones presents compelling examples and arguments that challenge the conventional wisdom surrounding serious ideas, ultimately advocating for a more open-minded approach to problem-solving.

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ISBN
9781421403304

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Book variant

2012, hardcover

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