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Parameters
- 186 pages
- 7 hours of reading
More about the book
Focusing on city promotion and branding, the book outlines the strategic management challenges faced by urban areas. It explores various development strategies tailored for cities and delves into the fundamental principles for crafting an effective city branding strategy, making it a valuable resource for urban planners and marketers.
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City Branding and Promotion, Waldemar Cudny
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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