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Plings.com: Online Business Expansion Evaluation
Marketing, Customer Relationship, Management, E-Commerce, and International Business Issues
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The research paper explores Plings, decorative static clings designed for temporary, seasonal tableware decoration. Created in 2009 by I.Et.Al, a Memphis-based marketing and design company, Plings combines the concepts of plastic and clings. Available for purchase at Plings.com and select retail boutiques in Memphis, these products are fulfilled by I.Et.Al employees from existing stock. The paper delves into the marketing strategies and online presence of Plings as a unique product in the offline and online marketing landscape.
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2013, paperbackBook purchase
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