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Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
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Media Semiotics : An Introduction, Jonathan Bignell
- Language
- Released
- 2003
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- (Paperback)
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- Title
- Media Semiotics : An Introduction
- Language
- English
- Authors
- Jonathan Bignell
- Publisher
- Manchester University Press
- Released
- 2003
- Format
- Paperback
- ISBN10
- 0719062055
- ISBN13
- 9780719062056
- Category
- Computers, IT, Programming
- Description
- Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.