Conducting Business Across Borders

Focusing on the intricacies of cross-cultural communication, this book highlights how misunderstandings often stem from language use rather than cultural differences. It emphasizes the importance of clarity in communication, especially when interacting with non-native English speakers. By analyzing the communication process from the non-native perspective, the book offers practical suggestions to reduce misunderstandings and enhance understanding, addressing the challenges non-natives face when engaging with native speakers.