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The essay examines the differences in online and social media strategies between Germany's Green Party and the Conservative Party (CDU). It argues that the Green Party excels in informing, involving, connecting, and mobilizing its members through these platforms, leading to increased voter engagement and potentially higher voter numbers. The analysis highlights the impact of digital communication on party organization and member interaction, suggesting that effective online presence is crucial for modern political success.
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The German Green Party (Bündnis 90/Die Grünen) and the German Conservative Party (CDU) in Comparison. Two Political Parties and their Social Media Presence, Sonja Ruf
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- 2023
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- (Paperback)
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