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More about the book
Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.
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The Brand Glossary, Interbrand
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Brand Glossary
- Language
- English
- Authors
- Interbrand
- Publisher
- Springer Nature Singapore
- Released
- 2006
- Format
- Paperback
- Pages
- 141
- ISBN13
- 9781403998095
- Category
- Business and Economics
- Description
- Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.